We Understand what Attorneys Need.
A good strategy and good execution without a good measurement approach is meaningless: that which isn’t measured, doesn’t improve. Or so we take as one of our articles of faith. Luckily, the nuts and bolts of our work is measuring everything — so we can tweak and improve constantly. In other words, we live in Google Analytics. As well as our other favorite Analytics platforms. (Heap, we’re looking at you.)
But let’s say, we get the strategy right, we execute it well, and we measure it well — you would still be unhappy as a client, because you won’t know what we’re doing! We package everything together in reports for you, as needed. I wish I could say they are the most beautiful reports but they’re not – just normal – precisely because we spend our time focusing on results, not on making ourselves look good.
What we do
Highlights
Paid ads & SEM
Paid advertising is one of the hearts of any serious online user acquisition strategy – for lawyers as much as for laymen. But lawyers need to be careful of complying with all regulations, such as Rule 7.2b, as well as maintaining their firm’s image.
SEO optimization
We use paid advertising to learn what keywords are the most effective – and then we SEO these keywords out so that they are at the top of Google’s results. We employ classy and elegant search engine optimization strategies that are not risky, and are very effective.
Optimizing Your Site To Win Clients
Getting targeted traffic to your site is a waste – if they don’t become clients. We design the site and the experience to shepard the user through, so they achieve the action on the site that we want them to.