We choose our name, The Buffalo Group, for two reasons. First, the image of the buffalo resonates with us: they’re tough animals that fight loyally to the end, never flee, and usually win. They inspire fear in all the animals of the jungle… except their only predator, the lion. We aren’t the lions, but we work closely with the lions to make sure that what they need to happen, does.
But there’s a second reason we chose this name: the last names of the founding partners spell out B‑F-F. So the fit is natural–and perfect. We briefly considered calling ourself “The BFF Group,” using the contemporary American teenage girl slang for “best friends” — because we also want to convey to our clients and potential clients that we are your best friend during the duration of our work together — but ultimately, we thought that image was too funy and doesn’t capture the deep intensity and focus with which we work.